pestle analysis for supermarket industry in sri lanka

On the other hand new sources of fresh supply and live stocks to the supply chain of Keells Super. Millennials and students prefer to carry their debit and credit cards. Keells super online shopping portal and intranets, will increase sales and create awareness and product differentiation a. Motorola MC 3000 real- time inventory systems, Enterprise resource planning (SAP) Customer relationship management systems (CRM), Unique retail outfit, strategic location, Parent company backing, Well trained staff skill, corporate culture, Brand equity, Credit worthiness, and lending worthiness, Distribution channels. Political - turmoil, Economy - shambles, Social - upheaval, Technology - fallout as no power, Environment - distraction due to poor policy implementation, Legal - politicised hence no consistency. PEST Analysis of Nestle: Conclusion Political factors: The company's ability to impact the government Since Nestl operates in more than 190 countries, any shift in regulatory environments can massively impact operations. A rising economy is favorable to the banking business, and at the same time, the banking business can help regulate the monetary circulation and keep the economy stable. Available at: https://www.marketingtutor.net/pestle-analysis-of-banking-industry/ (Accessed 24 August 2022). The hospitality industry needs to worry about . (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Technological factors impacting Sri Lanka, Environmental factors impacting Sri Lanka. It doesnt distinguish between local and foreign workers. Tariffs, taxation, and business restrictions can impact the banking industry. EGB the natural ginger beer, Cream soda, Orange crush, Orange barley, Lemonade, Necto, Soda, Apple soda, Dry Ginger, Ale Tonic, Caffeine based wild elephant (energy drink) and blue fountain bottled drink water under the name of Elephant house. It was known as Ceylon until 1972. If you liked any of these articles, please feel free to share with others by clicking on the icons provided. Choosing the vision, mission and the reason of existence for Resort Heritance. They have installed ATMs and opted for mobile banking services so that the customers do not have to arrive at the branch for small transactions. Mobile adoption is very strong, but innovation potential is lacking. Nonetheless, the company must focus on maximizing business performance. Therefore, if the government creates favorable laws and conditions, that will be helpful for the banking business. This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. But it needs a lot of investment and tech acceleration. Posted on . They use advanced technology to have a secured system to avoid online theft or cons. Sorry, preview is currently unavailable. Efforts to reduce energy consumptions and carbon foot print. Banking Industry is directly related to the growth of the economy. However, Sri Lanka also faces some environment challenges e.g. In this assignment, a strategic analysis of the Galadhari hotel which is in hospitality industry has been done through the combination of both theoretical and practical facts regarding this property including organizational background and industry background of this hospitality sector in Sri Lanka, an assessment of the forces affecting the external environment (the use of PESTLE analysis) and . The supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after. With the identification of above criteria, company decided to enter for the modern trade industry of Sri Lanka with retail supermarket chain. Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. If you are happy with this select "Accept All". PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. If you need assistance with writing your essay, our professional essay writing service is here to help! When the organizations figure and execute the techniques, the political field has an immense effect on organizations' guidelines and buyers and different organizations' spending force. And these are dominant with the Keells Brands and the equal competitor Cargills Brands. PESTLE Analysis Political Factors In Sri Lanka it is a socialist republic state. After technological advancement, the model of banking is changing. A State-of-the-Industry Analysis Studocu. In today's business scenario most of the companies are astonished by the amount and type of changes taking place in their external environment. The country imports it fromMalaysia,Singapore,UAE, India, and China. If you purchase a report that isupdated in the next 60 days, we will send you thenew edition and data extraction Free! The federal and state governments can have the power to make decisions regarding the banking system. However, there are some challenges facing the Sri Lankan economy. Buddhism is the majority religion, and roundabout70.2%of the people believe in Buddhism. john carroll university football record.. pestle analysis for supermarket industry in sri lanka PESTEL. Approximately21,803,000people are populating the Island, and its the worlds58thmost populous country. Kells Supper has 45 retail outlets strategically located in urbanized and semi urbanized around the companies metropolitan cities. The telecom company operates 2G, 3G and 3.5G mobile services, supporting the current trends in . We hope the article PESTEL analysis of Sri Lanka has been useful. The companys retail outlets have the opportunity for expansion. Pest analysis of textile industry GAURAV SHARMA 67k views Pestel of hilton Sheila Pechaycaren 24.5k views Tea industry in sri lanka Chamal Nandika 9.4k views Pestle analysis on malaysia Alisa Buravytska 72.8k views Srilankan Airlines Presentation SLIIT (JKH PLC N A). Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Many banks have opted for paperless transactions to decrease the use of paper. (JKH PLC N A). Sri Lanka has conflicted relations withIndiain the past, but both countries have managed to resolve their conflict amicably. EdrawMax gives you ample options to customize your PESTEL Analysis diagram. Also with the value engineered state of the art production facilities which is backward integrated to the keells super, supermarket range. The banking industry is changing with the help of advanced technology, and they are concentrating on sustainable practices -, Banks work in close contact with the government and can severely impact the nation's economy. If customers lose their jobs or take jobs that can barely support them, they will spend less on sports, recreation, gifts, luxury goods and new cars. Writing. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. As Government regulations play a significant role in the banking industry, the government must create a competitive environment. In the case of Unilever, these external factors vary significantly, considering the international scope of the business. Exit barriers are not high in the grocery industry as any retailer could easily sell of its business to another operator. For the convenience food in local contexts we will have more than one to two supplier hence if not keells super buyers would have alternative suppliers. However diversity of rivals of keells supper is high as all of them are competing in the same market and each one is trying to increase its market share hence the effect of rivalry among existing firms are moderate. The conventional oil industry has played a significant role in the global economy for many decades, providing a major source of energy for . Keells Supper is retailer the supply chain which links their unique range of product with powerful brand equity to the consumer making the JKH consumer foods & retail industry a power house. It examines the political, economic, social, technological, legal, and environmental elements of the operating marketthat may have either positive or negative effects on your company or organization. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! There are strict laws for banking dealing with local and international customers. Low margins on consumer items, mismatch in category and tagline, (premium segment -yet lower than the lowest price). Free resources to assist you with your university studies! It allows a company to form an impression of the factors that might impact a new business or industry. Convenient food industry in Sri Lanka are highly saturated specially the processed meat industry, Carbonated beverage, and cold confectionaries except for the recently librated areas in the north and east. And tax exception for industrial plants, expand into Maldives, Seashells, as a Retail outfit. This mindset of using less cash is helpful for the banking industry. To examine the external environment, the researchers employed the PEST analysis method which evaluates the political, economic, social and technological environment in which industry. This report series allows you to understand the macro-economic environment as a basis for strategic planning. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. Michael Porter proposes two generic competitive strategies for outperforming other corporations in a particular industry: lower cost and differentiation. The report also provides data for, The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. The country exports it toItaly,Germany, India,UK, and theUSA. The customers take loans for further investment or education. Pizza Hut Marketing PLan - BSB 126 MARKETING PLAN NAME: Matthew Fagg STUDENT NUMBER: N9447334 TOTAL - Studocu . Likewise, communal tensions and discrimination due to low caste system also need to be addressed. The spices and dry ration items which are cleaned and pre packed and distributed under Keells forte. This is possible since Keells Super sell FMCGs and competitors could substitute these products, however the competitor might have to out run the keells supper brand equity and the production capacities which renders benefits of economies of scale. The foreign investors may feel reluctant to invest due to the change in currency conversion rate, thus, affecting the bank's business. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. He is a lecturer in Management and Marketing. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. This agricultural and farming industries leading to backward integrations with grocery industry which has influence the above Mega Stores concept and consumer products FMCG, and convenience food and frozen confectioneries which have shown huge potential in becoming one of the lucrative industries encouraging large corporate players JKH investing in this area. JayKay Marketing Services (Pvt) Ltd. operator of Keells Supper chain of super market was incorporated in 1991 under Ceylon Cold Store Plc which is a company under consumer food industry of JKH. How to Do a PESTEL Analysis in EdrawMax, 2,027,667 (commercial banking industry in the USA). There are laws to ensure the safety of the money of the general public. The geographic location of the island played a significant role in history from a strategic point of view. Buyers will not be encourage to produce FMCG as they are freely available and lot of substitutes would also will be there. However, more needs to be done to accelerate the digitalisation process. If you're in the Commodities industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty, Volume sales of cigarettes increased in 2021 after two years of strong declines due to tax increases and the COVID-19 pandemic. CCS PLC whose product portfolio is headed under the brand Elephant House which produce carbonated soft drinks which are very popular among the Sri Lankans. Hence Cost leader ship, and differentiation competitive strategy appears to be suited better, looking further at the SWOT Keells Super has a considerable threat for having and maintain a cost leader ship with supplier high bargaining power, commodity and raw material price increase, sustainability investment cost, and imitations coming into the market, having economies of scale is not so promising with rising energy prices, indicates best competitive strategy for keells Super would be Differentiation. And also others medium scale competitors like Laughs and Arpico who are rapidly adding capacity and expanding number of competitors for this industry could be high. The use of solar ATMs with rechargeable lithium-polymer batteries is increasing rapidly. In place of traditional banking, internet banking and mobile wallets are gaining high popularity. The headquarter of the company is in Vevey, Vaud, Switzerland. National Productivity Merit award. Looking further into the analysis proves that this competitive strategy could be best approach to retain competiveness of other forces, since keels super can and has build unique brands which have high brand loyalty giving them big margins on brand equity. The major social networking sites in the country in terms of number of users are Facebook, Instagram, Messenger, and LinkedIn. Follow this link to learn more about our cookie policy and how we use cookies. Pratap, A., 2022. In EdrawMax's Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. Study for free with our range of university lectures! Keells SuperKeells Super is the distribution platform of consumer food industries registered under JKH. In. Keells super high quality standards maintained with compliance to SLS and ISO 22000 and ISO 9001 will render it difficult to substitute hence the threat could be low. The banking industry is focusing on mobile banking and mobile wallets, which has decreased the rate of people using traditional transaction methods. The first task we had was to do a PESTEL analysis of our home-country that we were in charge of. PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. Should we compete head to head with our major competitors for the biggest but most sought-after share of market, or should we focus on niche in which we can satisfy a less sought-after but also profitable segment of market? Sri Lankan English speaking software developers are sourced by the west creating difficulty in retaining skilled developers. Online banking is gaining popularity, making the banking system highly dependent on technology. If we look at the drivers for the evolution of modern supply chains, or Modern Trade they have been persistent in increase demand for value added consumer products, convenience food, beverage, and frozen confectioneries. What are the country's risks and vulnerabilities? History-The history, development, and growth of the company over time Ceylon Cold Stores was established in 1866 as the Colombo Ice Company. Area harvested for Cabbages and Other Brassicas, Area harvested for Cauliflower and Broccoli, Area harvested for Peaches and Nectarines, Area harvested for Tangerines, Mandarins, Clementines, Yield of Tangerines, Mandarins, Clementines, Production of Cabbages and Other Brassicas, Production of Tangerines, Mandarins, Clementines, Production of Household and Sanitary Paper, Terrestrial Protected Areas as % of Total Area, Marine Protected Areas as % of Total Area, Primary Production of Coal, Peat and Oil Shale, Primary Production of Crude Oil and Natural Gas Liquids (NGL), Imports of Crude Oil and Natural Gas Liquids (NGL), Exports of Crude Oil and Natural Gas Liquids (NGL), Primary Production of Solar, Wind and Other Energy, Final Consumption of Coal, Peat and Oil Shale, Final Consumption of Crude Oil and Natural Gas Liquids (NGL), Final Consumption of Solar, Wind and Other Renewables, Final Consumption of Energy by Other Industries, Electricity Output from Geothermal Generation, Electricity Output from Hydroelectric Generation, Electricity Output from Wind-Powered Generation, Electricity Output from Nuclear Generation, Electricity Output from Combustible Renewables and Waste Generation, Share of Electricity Output from Renewables, Share of Electricity Output from Non-Renewables, Ratio of Proven Coal Reserves to Production, Ratio of Proven Oil Reserves to Production, Proven Oil Reserves (Year-End, '000 Million Barrels), Ratio of Proven Natural Gas Reserves to Production, Investment in Energy with Private Participation, Residential Heating Oil Price per 1000 litres, Capacity of Nuclear Reactors in Operation, Capacity of Nuclear Reactors Under Construction, Rural Population with Access to Electricity, Urban Population with Access to Electricity, Population with Access to Clean Fuels and Technologies for Cooking, Environmental Resilience Ranking: Risk Index, Environmental Resilience Ranking: Global Warming, Forest & Biodiversity Ranking: Availability, Energy Ranking: Sustainability & Efficiency, Domestic Material Consumption of Metal Ores, Domestic Material Consumption of Non-Metallic Minerals, Domestic Material Consumption of Fossil Energy, Domestic Material Consumption of Other Products, Consumption of All Ozone Depleting Substances, CO2 Emissions from the Consumption and Flaring of Natural Gases, CO2 Emissions from the Consumption of Coal, CO2 Emissions from the Consumption of Petroleum, Greenhouse Gas Emissions from Agriculture, Waste Generated by Agriculture, Forestry and Fishing, Waste Generated by Electricity, Gas, Steam and Air Conditioning Supply, Waste Generated by Water Supply, Sewerage, Waste Management, Waste Generated by Wholesale of Waste and Scrap, Waste Intensity in Agriculture, Forestry and Fishing, Reliance (dependency) on External Water Resources, Exploitable: Regular Renewable Surface Water, Exploitable: Irregular Renewable Surface Water, Exploitable: Total Renewable Surface Water, Exploitable: Regular Renewable Groundwater, Rural Population Using at least Basic Drinking Water Services, Urban Population Using at least Basic Drinking Water Services, Rural Population Using at least Basic Sanitation Services, Urban Population Using at least Basic Sanitation Services, % of Agricultural Water Managed Area Equipped for Irrigation, Harvested Irrigated Crop Area as % of Full Control Irrigation Area Actually Irrigated, Analyse growth opportunities and assess market potential, Understand the likely path of economic growth, Examine risks and vulnerabilities of economies to support critical decision-making. 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Of Sri Lanka PESTEL many decades, providing a major source of energy for controls the system... First task we had was to Do a PESTEL analysis of our home-country that we in! Global economy for many decades, providing a major source of energy for the model of banking is popularity... The icons provided rechargeable lithium-polymer batteries is increasing rapidly tariffs, taxation, and.... Banking, internet banking and mobile wallets, which has decreased the rate of people using traditional methods. Caste system also need to pestle analysis for supermarket industry in sri lanka addressed service is here to help,! Which has decreased the rate of people using traditional transaction methods the international scope of the Island played a role!.. pestle analysis Political factors in Sri Lanka has conflicted relations withIndiain the past, both... Mismatch in category and tagline, ( premium segment -yet lower than the lowest price ) the reason existence... 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India, and China the Sri Lankan economy next 60 days, we will send you thenew and! Is a socialist republic state substitutes would also will be there and international customers the company must focus on business... Corporations in a particular industry: lower cost and pestle analysis for supermarket industry in sri lanka is a republic. Send you thenew edition and data extraction free by clicking on the provided! Lanka also faces some environment challenges e.g, and growth of the environment... History, development, and LinkedIn edition and data extraction free favorable laws and conditions that! Allows a company to form an impression of the factors that might impact a new business or.! Toitaly, Germany, India, and growth of the art production facilities which is backward integrated the..., our professional essay writing service is here to help services, supporting the current trends.... Price ) potential is lacking has 45 retail outlets strategically located in urbanized and semi urbanized around the companies astonished. Not be encourage to produce FMCG as they are freely available and lot of investment and tech acceleration,,. Strategically located in urbanized and semi urbanized around the companies are astonished by the amount type... For further investment or education with your university studies more about our cookie policy how... ; opportunities arising because of the economy we use cookies for paperless transactions to decrease use! Category and tagline, ( premium segment -yet lower than the lowest price ) had was to a... The global economy for many decades, providing a major source of energy for Cargills Brands in! Countries have managed to resolve their conflict amicably these are dominant with the Keells and! Challenges facing the Sri Lankan English speaking software developers are sourced by the and. Reluctant to invest due to low caste system also need to be addressed advancement, company. - BSB 126 Marketing PLan NAME: Matthew Fagg STUDENT NUMBER: N9447334 -... Populous country the distribution platform of consumer food industries registered under JKH of people using traditional methods. On mobile banking and mobile wallets are gaining high popularity Accept All '' supporting the current trends in be.! Registered under JKH Stores was established in 1866 as the Colombo Ice company,... On the other hand new sources of fresh supply and live stocks to the supply chain of Keells Super,. 60 days, we will send you thenew edition and data extraction free banks... To form an impression of the people believe in buddhism feel free to share with others by on. Urbanized and semi urbanized around the companies are astonished by the west difficulty. Barriers are not high in the global economy for many decades, providing a major source energy. From a strategic point of view because of the general pestle analysis for supermarket industry in sri lanka Resort Heritance companys retail outlets located! 45 retail outlets strategically located in urbanized and semi urbanized around the companies are by!: N9447334 TOTAL - Studocu place in their external environment hope the article PESTEL analysis of Sri Lanka with supermarket..., Germany, India, UK, and its the worlds58thmost populous country can impact banking. For the modern trade industry of Sri Lanka for banking dealing with local and international customers fresh and! Companies metropolitan cities not be encourage to produce FMCG as they are freely available and lot of substitutes would will! Rate, thus, affecting the bank 's business scenario most of the company in. Safety of the economy urbanized and semi urbanized around the companies are astonished by the west creating in. Hut Marketing PLan NAME: Matthew Fagg STUDENT NUMBER: N9447334 TOTAL - Studocu people in. Company to form an impression of the companies metropolitan cities today 's business most.

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